Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers
A) Automation Rule
B) Profile
C) Marketing Cloud Account Engagement Score
D) Dynamic List
2. Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers
A) The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
B) The Lead and Contact fields must have the same Salesforce field label.
C) The Lead and Contact fields must have the same API name.
D) The Marketing Cloud Account Engagement field must be a drop-down field.
3. Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?
A) The administrator needs to create lookup fields on the contact to see this from the lead.
B) The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
C) Marketing Cloud Account Engagement only shows this information on the lead record.
D) Once converted, this information shows on the account record and not the contact.
4. Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers
A) Manually editing the Opportunity In Marketing Cloud Account Engagement
B) Manually deleting the Opportunity in Marketing Cloud Account Engagement
C) Viewing the Opportunity in Opportunity Reports
D) Referencing the Opportunity in automation rules
5. A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
A) Refer to the list email send report to see if a suppression list was used.
B) Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
C) Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
D) Determine if the prospect has a valid "Assigned User" to send the email from.
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: A,C | Question # 3 Answer: B | Question # 4 Answer: C,D | Question # 5 Answer: A |
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