Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Topic 2: Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns |
| Topic 3: Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Topic 4: Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
| Topic 5: Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. A Salesforce Survey block called in by an AMP script function
B. An all-to-action button that links to the feedback form
C. An Interactive Email Form that links to a confirmation page
Question 2
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
A. Journey Builder and Behavioral Triggers
B. Automation Studio and Path Optimizer
C. Automation Studio and Journey Builder
Question 3
A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?
A. The send is canceled when the approval is withdrawn.
B. The originally approved version of the email will besent.
C. The Send is paused unit is approved again.
Question 4
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most imageshave multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
A. Use nested tags to create hierarchies.
B. Leverage Einstein for content tagging.
C. Make the Customer Keymore descriptive.
Question 5
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
A. CloudPages Entry Source
B. Contact Event Entry Source
C. API Event Entry Source
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: C |
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