Salesforce MC-201 Questions & Answers - in .pdf
- Vendor: Salesforce
- Exam Code: MC-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
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- Exam Code: MC-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot Specialist) |
| Exam Number: | MC-201 |
| Exam Price: | $200 USD |
| Available Languages: | Japanese, English, German, Italian, French, Spanish |
| Related Certifications: | Salesforce Certified Marketing Cloud Engagement Administrator Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple select, Multiple choice, Scenario-based questions |
| Real Exam Qty: | 60 scored questions + up to 5 unscored questions |
| Passing Score: | 72% |
| Certificate Validity Period: | Maintained (Salesforce certification maintenance required annually via Trailhead modules) |
| Recommended Training: | Salesforce Trailhead Account Engagement Modules Account Engagement Specialist Exam Guide |
| Exam Registration: | Webassessor Exam Scheduling Salesforce Certification Registration |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No strict prerequisite (Salesforce Admin knowledge recommended) |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Lead Generation & Management | - Prospect Management
|
| Marketing Automation | - Scoring & Grading
|
| Administration & Governance | - User Management
|
| Reporting & Analytics | - Engagement Metrics
|
| Data Management & Integration | - Automation Data Handling
|
| Account Engagement Fundamentals | - Platform Overview & Terminology
|
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What type of Information do rule step types look for in engagement studio programs?
A. Prospect criteria
B. Prospect behavior
C. Prospect Interest
D. Prospect activity
Question 2
Which is NOT a way to assign a custom role to a user?
A. Edit an existing Default Role, and it will automatically convert to a Custom Role.
B. Assign new users to a previously created Custom Roles during the import process.
C. Add a user to a Custom Role directly from their User Record.
D. Add a batch of existing users to a Custom Role using table actions
Question 3
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
A. The field data format
B. The prospect field label
C. The field type
D. The prospect field
Question 4
When would a completion action on a custom redirect be triggered?
A. Completion actions will apply to visitors on the first time a custom redirect is clicked.
B. Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.
C. Completion actions for custom redirects will only apply to existing prospects.
D. Completion actions for custom redirects will only apply to prospects once they have been assigned.
Question 5
What must be created using the classic email builder in order to send an autoresponder?
A. One-to-one email
B. Test email
C. List email
D. Email template
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: D |
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