Salesforce MCE-Admn-201 Questions & Answers - in .pdf
- Vendor: Salesforce
- Exam Code: MCE-Admn-201
- Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
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- Vendor: Salesforce
- Exam Code: MCE-Admn-201
- Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
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Salesforce MCE-Admn-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Administrator |
| Exam Number: | MCE-Admn-201 |
| Passing Score: | 67% |
| Exam Format: | Scenario-based, Multiple-choice, Multi-select |
| Exam Duration: | 105 minutes |
| Exam Price: | $200 USD + tax; retake: $100 USD |
| Related Certifications: | Salesforce Certified Marketing Cloud Consultant Salesforce Certified Marketing Cloud Engagement Developer |
| Available Languages: | English, Japanese |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 60 scored + up to 5 unscored |
| Recommended Training: | Trailhead Learning Path Official Exam Guide |
| Exam Registration: | Official Registration Pearson VUE Registration |
| Sample Questions: | Salesforce MCE-Admn-201 Sample Questions |
| Exam Way: | Online proctored or onsite at Pearson VUE test centers |
| Pre Condition: | No mandatory prerequisites; 3–6 months hands-on experience recommended |
| Official Syllabus URL: | https://trailheadacademy.salesforce.com/certification/exam/mce-admn-201 |
Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Marketing Proficiency | 13% | - Marketing Cloud product inventory and offerings - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII |
| Maintenance | 15% | - Account monitoring and system availability - Evaluation of additional Marketing Cloud products - Data extraction, reporting, and analytics |
| Subscriber Data Management | 18% | - Preference and profile center configuration - Data import, export, and quality management - Contact model design and implementation - Data extensions, relationships, and data architecture |
| Setup | 38% | - Marketing Cloud extension products and features - Security policies, password management, and access control - Business units, user accounts, and permission settings - Setup Home features and configuration - Integration configuration and management |
| Channel Management | 16% | - Social Studio and Advertising Studio configuration - Email Studio configuration and features - Mobile Studio setup and functionality - Journey Builder concepts and use cases |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Question 1
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
A. Copy activities
B. Deployment Manager
C. Journey Templates
D. Journey Extracts
Question 2
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
A. Template-based emails
B. Suppression list
C. Automation StudioTerm
D. Data Filter
E. Triggered Send
Question 3
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
A. Technical
B. Block
C. Soft
D. Hard
Question 4
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
A. Email Performance Over Time Report
B. Account Send Summary Report
C. Campaign Email Tracking Report
D. Email Send Report
Question 5
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?
A. Delete the campaign manager's user and create a new user
B. Transfer the campaign manager's permissions to a new user
C. Deactivate the campaign manager's license and assign it to the new user
D. Disable the campaign manager's user and create a new user
Solutions:
| Question 1 Answer: C | Question 2 Answer: A,C,D | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: C |
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