Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaign Design, Flow Orchestration & Content | 30% | - Messaging data sources
|
| Analytics & Performance Insights | 8% | - Reporting and analytics
|
| Platform Setup & Governance | 13% | - Business Units and governance
|
| Consent | 13% | - Consent banners
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 data object concepts
|
| Agentforce & AI Innovation | 11% | - Predictive AI
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question #1
Northern Trail Outfitters (NTO) wants to send an immediate SMS message with a white paper link to anyone who submits a lead form on the company website. NTO needs to automate this response based on the real- time submission.
Which flow type should the Marketing Cloud Next Consultant configure to meet this requirement?
A. Record-triggered
B. Automation event-triggered
C. Activation-triggered
Question #2
A Marketing Cloud Next Consultant is designing a flow that uses the Send to Journey element. The business requires that the journey uses a specific contact point derived from an activation template.
Which configuration is a prerequisite for this solution to function correctly?
A. The journey must use a Salesforce Data Entry Source.
B. The flow's Data Space must link to the journey's Business Unit.
C. The flow must be a record-triggered flow.
Question #3
Northern Trail Outfitters uses distinct Business Units for each of its shoe lines. The central marketing team needs to provide a set of legally approved brand logos and disclaimers that all marketers, regardless of Business Unit, must use in their emails. The goal is to enforce brand consistency while giving Business Unit marketers the ability to create their own campaigns.
Which governance model should the Marketing Cloud Next Consultant recommend to meet this requirement?
A. Store the approved assets in one Business Unit's enhanced CMS workspace and grant contributor access to all users.
B. Use a central enhanced CMS workspace and publish approved content to the Common Assets library.
C. Assign marketers to a new permission set for access to a central content folder inside the enhanced CMS workspace.
Question #4
Northern Trail Outfitters (NTO) wants to design an event registration experience in Marketing Cloud Next.
NTO asks for a call-to-action (CTA) button in an email that sends visitors to the registration form.
How should the Marketing Cloud Next Consultant create the registration form?
A. Add the form component to a landing page and set the CTA link to open the landing page URL.
B. Publish the form as standalone content and set the CTA link to open the form URL.
C. Copy the form code snippet and add it to an HTML component in the email.
Question #5
The marketing team at Northern Trail Outfitters needs to deploy a large group of new audience segments next week.
To prevent an unexpected credit spike in their Digital Wallet, which configuration settings should the team check and adjust to make sure the segments run efficiently before any data processing begins?
A. Run Mode, Frequency, Ends, and Lookback Window
B. Real-Time Data Graph association, Broadcast Flow activation, and Storage Allocation limits
C. Segment on Entity, Include or Exclude criteria, and Rank or Limit rules
Solutions:
| Question #1 Correct Answer: B | Question #2 Correct Answer: B | Question #3 Correct Answer: B | Question #4 Correct Answer: A | Question #5 Correct Answer: A |
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